This is not the first time that YouTube has raised the price of its Premium subscription. Among its main advantages is the ability to lock the mobile screen without losing a video or avoid annoying ads. However, this time, the rate increase has outraged the public for obvious reasons: YouTube has just added ads when pausing videos. This decision makes it more difficult to avoid the increasingly abundant advertising and also more expensive.
YouTube raises the price of its Premium subscription
As users on Reddit have complained, many of those already subscribed to the Premium version of YouTube have received emails notifying them of the increase, which can reach up to an additional 50% of the current price. Thus, in countries like Italy, the family plan now costs 26 euros instead of the usual 18, but the same will happen with individual plans.
This increase, of course, has caused a wave of reactions and cancellations of the service, as users are not willing to pay such amounts. It is also worth noting that the increase affects countries other than the United States. “It made me cancel my subscription immediately,” commented one of the affected users.
Reddit post about the increase in price of the Premium subscription
The increase coincides with the moment when many users have encountered ads when pausing videos, which already caused widespread discontent. It seems impossible to escape from advertising on YouTube, which increasingly seeks to generate revenue through this strategy. And it’s not the only platform that has implemented a greater number of ads; other platforms like Netflix or Disney+ have long added them in the middle of viewing their content. The era of consuming a service without advertising, sometimes even paying a fee, seems to be over.
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