There has been talk in Hollywood for several years about the danger of artificial intelligence tools replacing screenwriters and actors, to the point where both guilds went on strike for several months in 2023. However, Guillermo del Toro is confident that this will be a battle they can win due to the importance of the human factor when creating art.
“How much would people pay for those screensavers?”
In the director’s opinion of Pan’s Labyrinth, Hellboy, and The Shape of Water, “AI has shown that it can create semi-pretty screensavers and not much else.” “The value of art is not how much it costs or the little effort it took to create, it’s how much risk it involves to be in its presence,” he added at BFI. “How much would people pay for those screensavers? Will they make them cry because they lost a child? A mother? For wasting their youth?”.
The Mexican filmmaker may be right. After all, today AI has only given us a few viral topics capable of piquing our interest and that’s it. But this is a technology that is still in its infancy, and certainly many of his colleagues in Hollywood are concerned about its evolution. Others, like James Cameron, take the opportunity to say “I told you so.”
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Regardless, it seems evident that AI will continue to be a hot topic of conversation in Hollywood for some time. Just yesterday, we learned that Andy Serkis is working on a project with “artificial intelligence characters,” although he didn’t share much. Lionsgate, one of the leading film producers, is also looking at how to take advantage of these new tools.
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