Artificial intelligence has become the most attention-grabbing sector in today’s technological scene. Such is the interest in this industry that thousands of companies are seeking to get a piece of the pie, but some experts believe that this AI fever will result in the bankruptcy of 99% of companies. Unfortunately for artists, generative artificial intelligence continues to grow and has put this profession in a very delicate position.
Indeed, as indicated by The Verge in a recent publication, Adobe is already betting on generative artificial intelligence through the use of models and tools related to this technology. Alexandru Costin, Vice President of Generative AI, mentions that artists who do not adopt AI may not succeed in today’s creative industry. For that reason, Adobe has no intention of developing non-generative AI versions for those who prefer manual processes, as they consider AI to be key to the success of their users.
Artists criticize the use of artificial intelligence
Despite the criticisms, Adobe prioritizes the demand of companies and creative teams seeking AI tools to improve productivity. Therefore, tools like Firefly have been the most successful in terms of adoption, supporting Adobe’s decision to continue driving this technology forward. Thus, it intends to compete with OpenAI, Google, and specialized startups, who are also developing generative AI tools and, in turn, exerting pressure on Adobe to keep innovating.
The company’s intention is to allow artists to focus on the creative aspect rather than automate repetitive tasks such as resizing or object masking. In fact, Adobe itself claims to have experienced a significant increase in content demand since 2021, which is why it has projected a growth of up to 2000% by 2025. However, Adobe’s stance could lead to artists who do not align with its direction towards AI seeking alternatives outside its ecosystem.
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