Many may not know the name Jony Ive, but Apple devotees cannot forget him. The reason? Thanks to his designs, the American company was able to launch groundbreaking products like the iPhone or iPad. After some time away from the bitten apple company and following the failure of devices like the AI Pin from Humane, Ive has decided to partner with Sam Altman to revolutionize the AI market.
As reported by TechSpot in a recent publication, it has been confirmed that Ive is working closely with OpenAI to develop an artificial intelligence device that doesn’t look like a phone. With the creators of ChatGPT involved, it is assumed that this will be the main engine of the new hardware, but details are still scarce. And, according to the initial report, there is already a team of 10 employees working on the initial stages of the project.
Jony Ive seeks funding for his new company
As mentioned in the original news, Ive’s intention is to fund a new company to create this product. Therefore, it is expected that he will raise venture capital for the aforementioned new company that would develop this AI device. Thus, it is estimated that the partnership between Ive and Altman could raise up to 1 billion euros in funds by the end of 2024, but they will face a major challenge: competing against smartphones.
Although the success of artificial intelligence is undeniable, as it continues to attract more user interest, Ive and Altman face the challenge of getting people to adopt an AI device instead of sticking to smartphones. Therefore, they will try to learn from failures like that of the AI Pin from Humane to understand which path not to take. In addition, their experience and prestige could be key to achieving unprecedented success in a field where, so far, no one has succeeded.
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