One of Google’s main points of conflict in recent weeks has been the antitrust case facing the company. The situation has escalated to the point where the United States government even considered breaking up the company, as it dominates a massive share of the search market with virtually no competition. However, the situation could take a 180° turn thanks to the arrival of Teresa Ribera, the new head of antitrust in the European Union.
Prior to holding this position, Ribera was the Minister of Ecological Transition in Spain. However, once the European Parliament approves the minister’s new position, she will lead the antitrust division of the European Union. Thus, Ribera will have the power to approve or veto billion-dollar mergers. Additionally, she will also have the opportunity to penalize companies that try to manipulate the market. Therefore, one of her main challenges will be to ensure that tech giants such as Amazon, Apple, Google, Microsoft, and Meta comply with the new regulations established by the European Union.
There have been investigations in the past
In recent months, Apple, Google, and Meta have received notices related to non-compliance with the Digital Markets Act, a situation that requires Ribera to continue monitoring them. Therefore, as reported by the Reuters portal in a recent publication, the minister will also have to face other challenges such as the growing popularity of artificial intelligence, as many companies seek ways to capitalize on their dominance in a field that still has much to explore. In fact, Ribera may choose to intensify measures against non-European state subsidies to prevent foreign companies from acquiring EU businesses.
In light of the various European Court judgments in favor of sanctions against Apple and Google, Ribera has the possibility to maintain a strong stance against antitrust violations. Therefore, everything indicates that she will not be willing to relax antitrust rules to favor tech giants. Additionally, Ribera will also have the task of ensuring that Europe meets its ecological and clean energy goals, as she has also been appointed executive vice president for ecological transition.
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