The list of enemies of the Apple App Store and the fees charged by the digital store on purchases and subscriptions has just added a new member. In addition to the accumulated problems with Fortnite’s microtransactions, Spotify’s music, Netflix streaming, and even Microsoft with Xbox, there is now a new source of anger, that of Disney voiced by its CEO, Bob Iger.
Despite the close relationship between Disney and Apple, especially after Iger joined Apple’s board of directors following the loss of Steve Jobs in 2011, as well as the multiple agreements made to promote platforms like Apple Vision Pro augmented reality, the 15% that the App Store takes from each monthly subscription to Disney+ has tarnished the friendship.
Check out, but through Disney’s checkout
In Disney’s latest financial report held last May, Iger stated that they needed to rethink the way they were distributing their content. “Unlike Netflix, our distribution relies heavily on third-party app stores. There are advantages to this up to a point, but there is also a cost involved. We are looking into it.”
In light of Disney’s latest move, the issue is considered studied and resolved. From now on, those who want to pay for the Disney+ subscription through Apple devices’ App Store will not be able to do so. The system will push for subscription payment through Disney’s own website immediately.
While it is true that those who were already doing it through Apple’s proposed service can continue with the same process, the need to make the bottomless pit that streaming has become for some companies profitable requires scrutinizing any hole through which money may escape. And a 15% of each monthly payment from each user made through the App Store was, without a doubt, a very big hole.
Image | Sikander Iqbal
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