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The Lord of the Rings, Marvel, Star Wars… Hollywood’s big names are fed up with ‘toxic fandom’ and now fan groups are invited to decision-making

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Hollywood giants seem to have grown tired of seeing some of their projects, after super-million-dollar investments, being criticized on social media by fans who are very dissatisfied with certain creative decisions. That’s why several companies in the industry have started meeting with fan groups to prevent potential disagreements in the future with their series and movies.

This is information from Variety that doesn’t go deep enough, but essentially functions like traditional focus groups, but this time formed by “superfans” of specific sagas. “They are very participative. They just come and say to us: ‘If you do this, they will retaliate,” gives an example an executive whose name has not been disclosed.

They have already changed the development of some projects

According to sources contacted by Variety, these groups are already fully operational in Hollywood and have even managed to alter the course of some projects. “If it’s early enough, and the film isn’t finished yet, we can make those kind of changes.” We don’t know which release has been affected by the possible retaliation warned by these followers.

Since we have no examples to analyze, we don’t know how these groups operate and if they really end up influencing the creative development of a project, which should be primarily led by writers and directors from day one it gets the green light. However, it seems clear that Hollywood studios ‘don’t want trouble’ and want to avoid controversies.

In recent years we have seen how some series or movies from sagas with thousands of fans behind them, including Lord of the Rings, Marvel or Star Wars, and even acclaimed adaptations like The Last of Us, have faced the anger of some fans over certain creative decisions and casting. For example, The Acolyte, which has been criticized from day one.

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