The introduction of cameras in smartphones was a game changer for the photography industry. Surprisingly, the advancement of these cameras and the integration of artificial intelligence has led to an increase in user interest in traditional photography methods. However, since companies like Apple, Google, and Samsung have such prominence in this sector, it seems essential to take a look at how these brands define photography.
As The Verge website noted in a recent publication, all these companies have their own vision of what a photo is and what they aim to achieve with their cameras. According to Patrick Chomet from Samsung, there is no such thing as a “real photo“, as the use of sensors and artificial intelligence to optimize aspects raises questions about the authenticity of the image. And Isaac Reynolds from Google explained that their devices’ camera is more focused on “memories” than on photos.
Apple also has its own vision
Reynolds claims that memories and the edits made by their programs help to recreate the moment in a more authentic way, as it is not faithful to a fraction of a second. On the other hand, John McCormack (from Apple) states that a photo is a “personal celebration of something that really happened“, thus linking photos with life’s most significant moments. Therefore, the three companies have started to differentiate themselves in something as trivial as the definition of a “photo,” a situation that demonstrates the lack of consensus in the industry.
The competitive pressure to offer unique features has led all brands to defend that their option is the best. Furthermore, the use of AI in photography sparks hundreds of debates about the reliability of images and their authenticity, as many argue that they are not real photos. As technology evolves, so does the understanding of what photography is, making it increasingly challenging to find a common solution.
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